🖨Printing Knowledge Sharing：02 - Picking the Perfect PaperDo You Know❓

You've created the perfect design for that brochure, newsletter, postcard, or getting-the-band-back-together-because-we're-on-a-mission-from-God announcement. Great. Now, it's time to select the right paper to complete the package.

Paper selection is a very important element in printed projects; it affects both the cost and visual appeal of the piece you're creating.

Here's a quick rundown of common finishes and how each effect is achieved:

• A smooth finish results from paper passing through sets of rollers during the papermaking process.

• Bond paper is a relatively high-grade paper stock with a rag content ranging from 25 percent to 100 percent.

• Vellum has a subtle roughness.

• An embossed finish provides a molded appearance on the paper's surface.

• A linen finish resembles linen cloth. (Imagine that)

• Cockle is a texture similar to homemade paper.

• Metallic paper is coated with a thin film containing metal or plastic whose color and gloss simulate metal.

• Coated paper has a coating applied to give the sheet a better appearance.

• Cast coated results in an exceptionally glossy coated finish, usually only on one side. Now that you know a bit about finishes, let's use that knowledge to help you pick the perfect paper for your project.

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