Do You Know❓
When you consider the packaging that you will use for your clients' products, remember that color is one of your channels that communicates instantly. There are thousands of shades of each color, and picking the ones that evoke the emotions you want can help you forge a connection with the consumer. Here are a few tips to help you get what you want.
Ask yourself which one color gets your message across.
Red is vital and exciting. Green can communicate healthfulness or sustainability. Pink can be girly or comforting. In some cases, such as a label for strawberry ice cream, the color associations are obvious. Think in terms of how these items will look together. If you have multiple flavors of ice cream labels, for example, plan how all of the different flavors will look lined up next to each other. Creating a unified look will allow customers to identify which products come from your brand. While allowing each product or flavor to be easily distinguished from the others, the use of a strong overall palette will help build your brand.
Always do a color-accurate printed proof.
Always consider how things will look and how they will make your customers feel. By keeping these vital color rules in mind, you can create packaging, brochures and other assets that make your brand attractive to consumers and easily recognized.
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