Hot Foil Stamping - Make Your Printing Pop

Apr 29, 20201 min read

Nothing in print says "elegance" like foil stamping, but what exactly is it? Foil stamping, hot stamping or hot foil stamping is the application of pigmented or metallic foil to paper using pressure and a heated die. The die presses the foil onto the surface under pressure, leaving the design of the die on the paper.

Foil stamping, or foil printing is frequently combined with embossing to produce a three-dimensional image. You've likely seen this effect on holiday cards, wedding invitations and certificates. There are so many ways to use foil stamping to set your print apart from the crowd.

Types of Foil There are many types of foil that can make your printed piece pop.

Metallic Foils have a metal-like sheen and a shine or shimmer, and come in a variety of colors, such as gold, silver, copper, green, blue and red.
Gloss Pigment Foils have a high glossy, but non-metallic finish and come in many colors.

Benefits of Hot Foil Stamping

Greater brand perception: Research shows that by adding gold foil printing or other interesting effects to your piece, consumers perceive a higher value and quality of your product.
Attention-grabbing effects: Foil stamping helps make your printed piece stand out from the crowd with its distinctive and eye-catching appeal.