Custom Die Cutting: Stand Out From the Crowd

Apr 20, 20202 min read

We all need to stand out from the crowd occasionally, and this rings true when it comes to your printing and marketing materials. While the list of options, colors, papers and finishes is extensive, one unique custom feature that can set you apart is the use of a die cut. What exactly is a die cut, how are they created, and how do you use die cutting to really stand out with your printed piece? The Die Cut - Your Cookie Cutter to Creativity A die cut is created by using a sharp steel blade formed into a specific shape, then used to cut through the paper. Think about how a steel cookie cutter would work; just substitute the dough with paper. The shapes for die cutting are nearly limitless—circles, squares, holes, curves, stair-stepped, rounded corners, sharp points, just to name a few. The die cut form, or "die", is customized to your artwork, and it creates a very crisp, smooth edge that can include fine detail and a very distinctive look. Standard blades can only cut straight lines. Hear one of our print consultants explain the process. Why you should use a Die Cut? Done well, a die cut can direct the reader to the most recognizable aspects of your business or your offer. Your logo or product is the obvious place to start, but what else can you do to add a creative spark to your brand? As you look for ways to add a die cut to your piece, think about the purpose of it, and what kind of message you want to deliver. Are you looking for a classic shape, such as an effect of a family crest or scrollwork? Or perhaps something wild or unique, like the top of palm tree, a car, and the wings of a bird or even a butterfly, as seen here? Your industry can provide additional creative direction. Construction companies, real estate agents or architects could use the outline of a roof or building, restaurants perhaps could use the corner of a napkin or even a fork or basil leaf; the possibilities are nearly limitless.

The real benefit of using a die cut is to get a potential customer to do a double-take, take a closer look, and check out what you have to offer. Sometimes it is that critical few seconds that can result in your business card, brochure or rack card being ignored or held onto and followed up on, just because of a unique finishing option—the multipurpose die cut.